BBC's Football World Cup experience
BBC Sport is the most popular sport site in the UK with unrivalled reach, impact and level of trust. It provides sports fan worldwide with sports news, data, short form video content and live coverage. The Football World Cup is the most watched sporting event in the world.
The challenge
Being a public service broadcaster, how does the BBC reflect the nations opinion and include them in our coverage?
With a unique selling point of having live broadcast rights for the Football World Cup, we were also tasked with linking up our digital and TV offering.
I led the design of a new participation feature Player Rater, where users take part by scoring football players performance out of 10.
Impact
11.9 Million player ratings.
Allowing the BBC to reflect audience opinion in digital and broadcast.
Created debate and discussions across media landscape.
My role
Lead DesignerThe sole Product Designer within a multi-disciplinary product team. I owned the design vision and execution. I led an end-to-end process on the product team, from ideation sprints to delivery. I partnered with Research colleagues to run concept and refinement research. Also collaborating with: Journalists, Editorial, TV and Broadcasting, Marketing.
Player Rater
The audience decides who the heroes and villains are, by using BBC's Sport's Player Rater.
You can give players marks out of 10 during and after the game. The aggregate scores are then published as part of the post match discussion.
Product, UI and interaction design.
Live event, multi device journey mapping.
Branding, social and promotional graphic design. Leading collaboration with Social and Editorial teams.
Leading collaboration with TV graphics to align language and user journeys.