Designing Bumble's new personalised recommendations feature
Bumble is one of the biggest dating apps in the world, helping millions of singles find connections. They changed the dynamics of dating by having women make the first move.
The challenge
Finding people you're into whilst online dating isn't always easy, especially for women. Our members were tired of swiping through people who aren't relevant to them.
An opportunity to create a new line of revenue from female members who are looking to save time and find appealing profiles faster.
I led the design of a feature For You, a new space in the app where members can go to find daily personalised recommendations.
Impact
- 💰 Created a new direct line of revenue for the business.
- 💛 Increased perception of relevance for members.
- Increased likelihood of having a good chat with a recommended match.
My role
Senior Product DesignerThe sole Product Designer within a multi-disciplinary product team, I owned the design vision and execution while co-owning the product roadmap and strategy.
I led an end-to-end process:- Early ideation and design sprints
- Iterative research and prototyping
- Delivering a successful global launch
- Driving post-launch growth and optimisations
- Defining a long-term product vision
Creating a new line of revenue for the business
In this space you can send 1 free like a week, or get premium to like all your recommendations.
